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5 Trends in TV Consumption & How Marketers Can Engage Increasingly ‘Active’...
On the blog last week we talked about “cord-cutters” and the decline of television set sales. Today we explore what this means for the future of viewership and for marketers reaching consumers via this...
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Crowdsourced Co-Storytelling: Brands Invite Fans to Assist in Idea Generation...
One of the advantages of building a large, engaged community is the ability to encourage and collect feedback from consumers about your product or brand. Think of it as a free online focus group, where...
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Search Meets Pinterest: The Next Generation of Visual Discovery
Pinterest has announced a groundbreaking evolution to its platform called Guided Search. The new feature is built around two main functionalities: (1) predicting what users may be interested in based...
View ArticleQ&A: 360i’s Jessica Sanfilippo on Display Ad Pricing
eMarketer, the industry-leading research firm for marketing in a digital world, recently caught up with Jessica Sanfilippo, Group Media Director at 360i, to discuss the multiple factors influencing...
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